It's possible to treat software close to a first-class citizen even technically as a cost center. Probably the key is to have a lean team that is effective and management trusts, in a business whose profit margin or stability can be greatly enhanced by good software. If you're relatively lean then nobody sane would be looking to cut fat in your team. On top of that, the attitude of management and the culture is really important, and this CEO's attitude is at least a good start.

At Meta, I hear Ads has one of the more toxic environments for SWEs, even though Ads make money.