I liked Firefox a whole lot better back before Mozilla effectively became a UN NGO with a few developers working on a web browser in a God-forsaken basement somewhere, Milton Waddams style.

If they want me to love Firefox, they need to love Firefox. And show that love in the form of vision, resources, and better open-source, open-internet style governance. No execs saying "deplatforming is nice and all, but we really need to go even further beyond". As soon as a browser company makes it a mission to decide what people see online, they cease to be trustworthy as a browser company. So I may as well just use chromium (or ungoogled-chromium).