I think if you're trying to make a choice yourself then making it sound silly is a good way to take the emotion out of the decision.
Another way I've seen people reason over things like this is in terms of an MMORPG/ARPG. 'You need to invest in your character to get stronger to beat the next boss. That will pay back in X amount of time, but if the value of the loot drops too much in that time then it's not worth it.'
It may sound silly when everything is framed in terms of marshmallows, but it's probably a safe bet that lessons learned in life will carry over to an experiment unless they carefully consider what the experiment is asking of them.