On a somewhat unrelated note, Intel's cleanroom ad [1] that is reproduced in the article really sets my teeth on edge because of the sheer level of misogyny involved (little girl with toys in a pink bedroom vs. grown men in blue high-tech room).

Could it possibly send a stronger message that women don't belong in tech?

(That the ad designers may not have intended that message does not mean that it's not there.)

[1] http://cleanroom.net/?p=966