Yes. I also found that in many cases being able to turn problems that require discrete decisions into problems that admit continuous decisions, eg by re-arranging how the business works etc, can unlock a lot of business value.

In my concrete cases I mostly saw that in the direct sense of being able to deploy more mathematics and operations research, eg for netting out (partially) offsetting financial instruments for a bank.

But by introspection you can come up with more example. Eg that's a common selling point for running your servers on AWS instead of building your own hardware.