Not a bad idea. Worst case? The product fails, and they sell the domain for minimal loss or potential profit. They could also pivot to a different product with the same name. Might be a hedge for investors not sold on the product.

A domain name is one of the best "real assets" a tech company could own. Reminds me of how Sears department stores owned their property. They eventually spun their properties into a Real Estate Investment Trust (REIT).

It could also be a lie to get attention. It's a plausible price tag.

EDIT: I think they're likely telling the truth. There could be favorable tax implications based on how it's being used (ie a trademark). Admitting publicly the cost of the domain name while claiming the value is different to the IRS could get them into trouble. It's a very smart start to the kid's career. Good chance he's mentored by knowledgeable people.

It is an asset that might be worth more later though so there is that. It is not $1.9m on an ad.

That said tryfriend.ai is available :)