Push ads we hate. I don't want your random ads shoved in my face. The harder and more intrusively you shove, the more I hate it. No, I'm not going to look at it to see if I'm interested; I just want it gone.
Pull ads are different. Let's say I'm on a business trip, and I get out of some meeting at 5 PM. Well, what is there to eat around here? What do I get in response to that? Ads! But in how they interact with me, it's completely different, because I actually want to eat.
Or let's say I'm going on a trip, and I search for "lodging in location X". Well, some of what comes back is ads. Say it's from hotel.com. I probably wouldn't have gone to hotel.com as one of my choices for investigating lodging in X, but they're going to give me kind of a one-stop overview of what's there, so maybe I'll click on their ad link anyway, because it's actually interesting information for what I'm trying to do right then.
But some random Temu junk that they insist on shoving in my face every time they can? No way. Just get it out of my life.
Do you enjoy going through your mail account and unsubscribe all useless newsletters? Use email aliases? are wary of all ads and brand claims you see on social media and prefer doing our own research? hate clicking on SEA results: usually the landing page is a weird, summed up version of the full website (we want the full thing)
But i guess that's a particularity of hackers and tinkerers :)
For many different reasons make people click and buy: discounted prices, FOMO, clever retargeting, funny ads, hidden ads (sponsored/influence/fake news),...