Well if EU politicians think Apple's profits are excessive what about introducing laws to foster some competition? You can complain about other countries running circles around you all you want but at the end of the day if you can't make a phone, piece of software or a CPU you will be at the mercy of those who can. The way to reduce "excessive profits" is to make it easier to start businesses which could provide the "overpriced" goods and services cheaper.

Easier to reduce their size with regulation versus believing a free market that isn’t truly free will suddenly whisk competition into the space. This is why China gives their domestic companies “unfair” advantages, because the free market is an illusion.

Whatever your views on free market if you want goods cheaper someone needs to make them cheaper. Splitting up Apple won't result in that. You still need someone else to make phones.