Fun fact: Starbucks baristas do get RSUs [1]. It was a core principle of the company under Howard Schultz and one of the big things he credits for Starbucks's success specifically because owning even a small part of the company increases employee sense of responsibility and pride. I highly recommend the recent in-depth interview that Acquired did with him [2].

Herb Kelleher famously setup Southwest Airlines with very similar principles and stock options for everyone, with pretty amazing results for decades.

[1] https://www.starbucksbenefits.com/en-us/home/stock-savings/b...

[2] https://www.youtube.com/watch?v=A0fvX-wV70Y