It's been largely a problem of the marketing team not knowing how to use the tools they had. Rather than figuring out how to extract the desired data from Google Analytics, they wanted to add more trackers just because those trackers promised to make some datum more easily accessible to these non-technical users.

So we dodged some of those bullets just by a combination of training the marketing folks on how to use their own tools, and by just taking the bull by the horns and extracting the data for them.