Re:USPS shared customer postal addresses with Meta, LinkedIn...
by belzsch on Friday July 19, 2024 @12:33PM
(#41008228)
It’s not even about the customers.
We used to worry about trackers duplicating and profiling our player base back when we were running multi-billion dollar mobile games. F2P monetization being the long-tail beast it is, you really worry about ad platforms understanding your revenue dynamics. It was actually the managers who were worrying about trackers rather than the other way around.
I don’t know if you can find a similar argument in your industry, but losing the long tail to customer profiling can be a good string to pull.
We used to worry about trackers duplicating and profiling our player base back when we were running multi-billion dollar mobile games. F2P monetization being the long-tail beast it is, you really worry about ad platforms understanding your revenue dynamics. It was actually the managers who were worrying about trackers rather than the other way around.
I don’t know if you can find a similar argument in your industry, but losing the long tail to customer profiling can be a good string to pull.