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Re:Pocket Lists sales: $13500 in first 3 months by taroth on Tuesday June 12, 2012 @03:27AM (#4099266)
For clarity, are you saying friend test before releasing to the app store or before advertising?
Re:Pocket Lists sales: $13500 in first 3 months by ljf on Wednesday June 13, 2012 @04:48AM (#4104932)
I'm saying that you need to go beyond dogfooding - it's all well and god if you like the app, as you have a market of one at least :)

But you really need to get your app out to non tech friends as soon as it's workable and get their feedback. If they don't like it or get it, it's unlikely customers who don't know you will.