I think the frustration is the fact that Samsung has all the ingredients needed for success, except courage. We could certainly do with a serious Apple competitor (in the US). However I think that fundamentally, Samsung cannot really change much. The Korean style of management, with strict adherence to hierarchy and deference to rank, may be the reason why the company can't market its own technologies (I'm completely speculating of course, but I have a strong feeling that this might be correct). Another reason may be that it is quite successful outside US. (e.g in India, Samsung == Apple in quality; that is the perception)