OMG, what a flashback. I remember buying a bunch of them for gifts on their physical store in Odaiba (I think) in 2006. Back them were almost cheap, at least there. I guess that around USD50.

I still have one, the JLr7 [0], that I really used for years back in the day. I have it with the original metal bracelet, but it seems like they've done a brief re-release of the watch this past spring but with a leather strap [1]. But they sold it at USD199 !

  0: http://bochup-japanwatch.blogspot.com/2006/12/jlr7-by-e35.html
  1: https://tokyoflash.com/collections/watch-museum/products/jlr7-led-watch