Buried at the bottom of this link, the "How You Earn Rewards" section goes a long way towards depicting the product, more than any other memory I had retained from the existing and this landing page. Even still, I'm kept from using yet-another-link-shortener and an analytics dashboard without providing you with credentials. How about a limited-time experience without authenticating, if it's not within fiscal interest to offer "unlimited" features that "competitors" offer?