This may be why things like Substack and Beehiiv have taken off. The only way to combat reposting through Google is to deliver content directly to email inboxes before it gets ranked and reposted.

There is something additional at play with TechCrunch, though. Recently I feel like they haven't been posting as many articles that are about smaller startups as they used to. They tend to post more about Google, Nvidia, Intel, etc. I find myself reading it less and less because it's mostly news that you can also find elsewhere.