That sounds like the kind of over/misinterpretation of a scientific result which is typical with this stuff. How do you get from "neural pathways strengthen with repetition" to "people are resistant to change"? Is "can feel uncomfortable" in the scientific article, or is it just the pepped-up management consultant assuming that anything which takes energy must feel uncomfortable sometimes? (By logic!) Presumably salamander neural pathways also strengthen with repetition. Are they resistant to change too?