Re:Apple okays Epic Games marketplace app in Europe
by ffgjgf1 on Monday July 08, 2024 @06:31AM
(#40904185)
> out of the EU would kill Apple.
It wouldn’t. It would still be an immensely absurd thing to do. I assume Apple is not run by 12-year olds, why would they lose 15-20% (probably closer to 20%, EMEA seems to be ~27% and besides Britain the EU would be the overwhelming majority of what’s left) of their revenue out of spite when realistically they are only risking 1-2% by staying?
They are just trying to find the “optimal” way of complying with the regulations while maximizing their income.
If Apple pulled out of the EU, which isn’t even all of the European continent much less the “Europe” reporting region, they would probably take less than a 10% hit. Significant, but not a showstopper. I don’t know where everyone gets this idea that pulling out of the EU would kill Apple.