ICANN's list of abandoned vanity TLDs, which now has about 134 entries

Re:ICANN's list of abandoned vanity TLDs, which now has abou... by cogthrow on Sunday July 07, 2024 @04:42PM (#40900320)

> The evaluation fee alone is $185,000 USD and you have to pay quarterly fees too if I'm not mistaken.

$185k is a rounding error in the marketing budget of many companies

[ Parent | on HN ]

Re:ICANN's list of abandoned vanity TLDs, which now has abou... by griftrejection on Sunday July 07, 2024 @04:43PM (#40900327)

If only there were a better way to deploy that capital. Oh well.

[ Parent | on HN ]

Re:ICANN's list of abandoned vanity TLDs, which now has abou... by nickdothutton on Sunday July 07, 2024 @08:58PM (#40901778)

This is the answer. Same thing happened in the early-to-mid 90s. The corporate web site money didn’t come from the IT budget, it came from marketing. The money for the Leased Line Internet connection too, for all but the most R&D focussed companies in the UK. Corporate email for employees and (shudder) actual Internet access for them, often only came later.

[ Parent | on HN ]