Re:7-Eleven is reinventing its food business to be more Japa...
by alephnerd on Friday July 05, 2024 @06:54PM
(#40886773)
> In China, they focus on attracting customers by having Japanese-style "spotless interiors and white-gloved service", a much more pleasant experience that traditionally found in stores in China
In Asia, 7-11, Circle K, GS25, etc are all "upscale"ish outside of JP/SK/TW.
They can't compete at the price point that a local bodega or street vendor in Dongguan, Diliman, or Da Lat so they segment themselves as slightly more upscale. Sort of like how Target differentiates itself from Walgreens and CVS.
The whole point is that because they're Japanese/Korean/Taiwanese they are much more "luxury" than a local brand.
In Asia, 7-11, Circle K, GS25, etc are all "upscale"ish outside of JP/SK/TW.
They can't compete at the price point that a local bodega or street vendor in Dongguan, Diliman, or Da Lat so they segment themselves as slightly more upscale. Sort of like how Target differentiates itself from Walgreens and CVS.
The whole point is that because they're Japanese/Korean/Taiwanese they are much more "luxury" than a local brand.