Broadly, what marketing is saying is “AI.” There is huge value being created with deep learning today on internal systems. Recommenders, machine translation, computational photography… it is huge, improves people's lives, drives revenue.

None of that is marketed as "AI." It's just a thing the computer does. The single most valuable application of deep learning so far (content recommenders) is a cultural phenomenon, but it’s not referred to as “AI” but rather “the algorithm.”