> Enough of us will get pissed off that we will develop AI agents that sit between us and the internet.

Until _that_ company gets overrun by MBAs who are profit-driven then they start injecting ads into the results.

It will come in the vein of "we are personalizing the output and improving responses by linking you with vendors that will solve your problems".

There will be a uBlock Origin for that.

I think GP's comment describes the business model of AdBlock / AdBlock Plus / Ghostery to a tee, and they collectively seem to be bigger in usage and notoriety than uBlock.

> Until _that_ company gets overrun by MBAs who are profit-driven then they start injecting ads into the results.

Found companies with people that share your values. Hire people that share your values. Reject the vampires. Build things for people.

Unfortunately it turns out that at the end of the day one of the most common values is the love of massive piles of money. Vampires don't catch on fire in sunlight like storybook villains, they will invite themselves in, sidle up beside you, and be your best friend. Then in the moment you are weak they will plunge their fangs in.

Competing with bad actors is very, very hard. They will be fat with investor money, they will give their services away, and commonly they are not afraid to do things like DDOS to raise your costs of operations.

Someone has to pay off the $1 Trillion per year in Interest on the U.S. Federal Debt. Who’s that going to be? Either it’s them or it’s you. At least your grandparents got to live a nice life.

This was present in the book Fall;, or, Dodge in Hell. (Published in 2019; takes place in the near future) Everyone had a personal AI assistant as you describe to curate the internet. A big part of the motivation was to filter the spam. A secondary affect was that the internet was even further divided into echo chambers.

Williams Gibson also describes this in Idoru - a virtual world with digital bugs that eat spam.

I get what you are saying but what is the end result when someone is so shielded from the outside when they decide to block everything that irks them and stuck in an echo chamber?

What if the user is a conservative voter and considers anything counterpoint to their world view the worst part of the internet and removes all instances of it from their daily lives? Not to say that isn’t already happening but they are consciously making the choice, not some AI bot. I can see something like this making the country even more polarized.

Same as it ever was.

Growing up as a southern evangelical before the internet, I can promise you that there has never been a modern world without filter bubbles.

The concept of "fake news" is not new, either. There has been general distrust of opposing ideas and institutions for as long as I've been alive.

And there's an entire publishing and media ecosystem for every single ideology you can imagine: 700 Club, Abeka, etc. Again, this all predates the internet. It's not going anywhere.

The danger isn't strictly censorship or filter bubbles. It's not having a choice or control over your own destiny. These decisions need to be first class and conscious.

Also, a sure fire way to rile up the "other team" is to say you're going to soften, limit, or block their world view. The brain has so many defenses against this. It's not the way to change minds.

If you want to win people over, you have to do the hard, almost individual work, of respecting them and sharing how you feel. That's a hard, uphill battle because you're attempting to create a new slope in a steep gradient to get them to see your perspective. Angering, making fun, or disrespecting is just flying headfirst into that mountain. It might make you feel good, but it undoes any progress anyone else has made.