I think I see an underlying point though. What other Internet protocol or service requires the user client to supply endless additional arbitrary metadata to even gain access to a resource, let alone receive information? Not even email is that cumbersome for the clientside. Although it is the way it is for better or worse.

Right, pack it up. You all heard the guy with the random username. Corporations have the power to make things convenient so I guess we should just give up and allow ubiquitous corporate control.