Let's say, for example, you wanted to build your own cutting edge LLM - would you just ask an LLM on how to do so? Or would you need to do more, and would a simple literature/internet search be just as effective as a starting point?
Note that in my experience - when you are a world expert in some tiny area ( like when doing a PhD ), you realize that quite a large proportion ( ~50% ) of the stuff published in the area you really know about is either wrong in whole or part, and another good proportion doesn't really move the field on.
So back to the original question - how did OpenAI get a lead in LLM - the story I heard was they talked to leading academic's about who were the best people in the field and tried to hire them all.
ie to paraphrase Richard Feymann on the Emperors nose question - you don't really find out the true answer by averaging over loads of ill-informed opinions - much better to carefully examine the nose/data source yourself.
And, to be blunt, I have never seen anyone pitch an AI project to do that. AI pitches, even today, are almost invariably solving problems that are already decently solved (search is essentially a solved problem). And most of their proponents have shown no willingness to the practitioners telling them what the actual problems they need better solutions for.
That sentence there is what will probably be the wedge point that gives LLM-heavy communities an advantage. As LLMs improve, the question becomes "why shouldn't industry people apply academic research directly?".
> ... as far as I can tell, current LLMs are just ...
We're in the upswing of a new technology, it wasn't that long ago that interesting progress was a monthly or weekly occurrence. I'm not to phased about where we might be right now. Alibaba are one of the companies with every chance of pushing the state of the art forward and regardless of that that state is going to get pushed by someone.