This reminded me of something else. I once was searching for gender neutral names, and a few pages* down, it turned into pages* of pretty much the exact same thing: "Gender-neutral baby names are increasing in popularity". The snippet was also the same: "Gender-neutral baby...". Just page after page after page, all released on the same day. It wasn't even that closely related to what I was looking for, but it was interesting/a depressing commentary on journalism today. *this was when Google was pageless, so it's an estimate. Felt like it.