I think you could cut some clutter, but mostly you need to use design cues (boxes, color, font size) to guide the user. Good candidates for removal: the "share with others" link, the "ShareThis" widget.

PS. I accidentally put my family's name in lowercase, and it looks like that can't be fixed.

>I think you could cut some clutter, but mostly you need to use design cues (boxes, color, font size) to guide the user.

You're right. The design right now is pretty open. I will work on getting the design on track in terms of compartmentalizing things, adding images and icons to things, and the like.

>Good candidates for removal: the "share with others" link, the "ShareThis" widget.

We're removing ShareThis (since it goes against the privacy idea) but Share With Others public links can be emailed to people that aren't in the family, where non-family members can view and comment on the items. The public links are, however, secure, as they don't lead back to the main address of the family. So I think it's good to keep them. (Let me know if you think otherwise!)

>PS. I accidentally put my family's name in lowercase, and it looks like that can't be fixed.

I will implement changing the family name soon.

It's not necessarily the "white space" or "less text" that is throwing me off, rather, it's the arrangement of boxes on the page.

If you're looking to loop in the entire family, I'd try to get the most important stuff above the fold somewhere (i.e. the awesome overview video you have). I've watched the way my parents use the web and interact on their screens, and the first thing they'll look at is something right in front of them - in your case, show them the overview video above the fold while keeping your core message. Example arrangement: http://www.campfirenow.com/?source=applist

My $.02 at first glance but looks/feels great!

So, some other thoughts along the "aha" factor on the page:

For, the "Why Use Ramamia?" section alongside the video, there are some points here that don't fit IMO:

"Get started for free in under 5 seconds" - That's not a reason to use the app. I wouldn't place this in the why section.

"Easily share photos, events, messages, and interesting links" - How? Can you tell me how in one a line point?

"10x easier to use than other family sites" - Again, how? Also, what's a "family" site in this sense?

"More private than using Facebook or MySpace" - Just covering all areas here, but do you think your target audience will know FB and MS well enough to showcase it here in this point?

"Add something and your entire family is updated" - Maybe say "anything" instead of "something" here. "Add ANYTHING and your entire family is updated IMMEDIATELY"?

100% correct. We'll revamp them completely. Much thanks for putting that into perspective.