Re:Apple found in breach of EU competition rules
by AlexandrB on Monday June 24, 2024 @01:22PM
(#40778588)
> "We can't link to our website" is INSANE. It means any other company can undercut you or impersonate you on Amazon because your customers have no relationship with you as a company!
It's even better when Amazon undercuts you with an Amazon Basics product. As a bonus they'll give the Amazon Basics product a preferential position in search too.
Re:Apple found in breach of EU competition rules
by toasterlovin on Monday June 24, 2024 @02:37PM
(#40779303)
So what? All large retailers do this. They're called house brands. And they're actually beneficial to customers, since there's a well understood quality floor. If your product can't compete with a house brand, then your product isn't bringing any value to the customer or the marketplace.
I say this as an Amazon seller that competes with Amazon Basics.
> And, honestly, they’re completely justified, IMO. They’ve done all the work of furnishing a customer who is ready to purchase.
Amazon is just a dumb pipe for your product and for payments. Sure, they have world-class infrastructure, but it's still a replaceable service, other companies do it successfully. Some % of those customers would find you without Amazon, especially if you advertised or put your product on other marketplaces.
This mindset also allows Amazon to exploit you, because you've already decided you'll accept anything they decide to do.
"We can't link to our website" is INSANE. It means any other company can undercut you or impersonate you on Amazon because your customers have no relationship with you as a company! That's terrifying!