In a liberal and civilized society no one "must be cancelled" for opinions. And I personally much prefer they openly share their convictions than sneakily hiding behind corporate speak. What you're describing is done out of cowardice and greed. Maybe Tesla's stock would be higher if Musk let his PR team do the tweeting, like Bezos does. But why would anyone sensible want to listen to that? They'll say anything as long as it makes their boss look good. More importantly, what kind of person has that kind of wealth and yet is still concerned mainly with the share price and not what their conviction tells them to stand up for? There are more important things in life than money.