Re:Sales Happen When Buyers Fear Missing Out
by JumpCrisscross on Sunday June 16, 2024 @03:52PM
(#40699603)
> FOMO is a horrible strategy when you expect to develop a long-term relationship with your customers. Self-respecting people won't stand for it.
I’ve signed up for museum memberships because of a specific event that required it, or because I got a call reminding me of losing some benefit or announcing some made-up deadline for a matching contribution. I have long-term relationship with them. But I really don’t care enough to act without a nudge.
> will either switch to a competitor out of spite
This doesn’t sound like a personality that will remain with power or wealth for a long time. Controlled spite can be effective, reputationally. Random spite never is.
I’ve signed up for museum memberships because of a specific event that required it, or because I got a call reminding me of losing some benefit or announcing some made-up deadline for a matching contribution. I have long-term relationship with them. But I really don’t care enough to act without a nudge.
> will either switch to a competitor out of spite
This doesn’t sound like a personality that will remain with power or wealth for a long time. Controlled spite can be effective, reputationally. Random spite never is.