It's not them though, but the users of their services. Like one thing I find myself doing a lot of to get through long reading lists is "summarize in detail X", where X is the URL of an article, etc. Depending on the result I may decide to actually read the entire thing or move on. Somewhere down the road it would be nice to just provide that list and have an AI order by how relevant the content is to me at that particular point in time...