> It focuses on security, reiterates that security is their top priority (and we know that this is untrue).

I think that messaging is a direct response to their hearing in from of the House yesterday. They were being grilled on their numerous security lapses and Brad Smith (president of Microsoft) constantly reiterated that they are refocusing their priorities to be security. They were also questioned about Recall specifically so it's not surprising to see this as one of the first places where they are putting out that messaging.