He basically chooses the most clickbaity headline possible and then posts it up to hacker news. The actual content itself is almost always totally banal and adds nothing new or insightful to the world.

No one was arguing that AI was going to build an engineering team, I haven’t read or heard or seen this take from anyone.

Taking up this controversial notion as the premise of an article (as though it’s actually a thing), when no one was positing it in the first place, is a classic way of driving traffic to your blog.