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Re:Apple's AI Strategy in a Nutshell by ydnaclementine on Tuesday June 11, 2024 @07:00AM (#40644786)
Am I crazy to think that the claim of private cloud compute running M chips is marketing fluff? Is their ARM based SoC really as performant as a GPU at the scale they need?
Re:Apple's AI Strategy in a Nutshell by steve1977 on Tuesday June 11, 2024 @07:31AM (#40644992)
Does it need to be? When they can use their own SoC servers, they don't have buy hardware from other vendors or rent cloud compute capacity.

So it only needs to be so efficient that it will still cost less than those other options.

Re:Apple's AI Strategy in a Nutshell by neilalexander on Tuesday June 11, 2024 @07:09AM (#40644848)
I think these days Apple Silicon is more of an umbrella term for the packaging of their CPUs, GPUs and NPUs.
Re:Apple's AI Strategy in a Nutshell by eddyg on Tuesday June 11, 2024 @07:21AM (#40644936)
Internally it’s Project ACDC – Apple Chips in Data Centers.

https://www.wsj.com/tech/ai/apple-is-developing-ai-chips-for...

Re:Apple's AI Strategy in a Nutshell by mkl on Tuesday June 11, 2024 @07:25AM (#40644967)
https://archive.ph/p4iuu

No real details.

Re:Apple's AI Strategy in a Nutshell by superlopuh on Tuesday June 11, 2024 @07:14AM (#40644884)
If they wanted to, why wouldn't they make a modified, specialized, server rack version of their hardware?
Re:Apple's AI Strategy in a Nutshell by xcv123 on Tuesday June 11, 2024 @07:31AM (#40644995)
No one said they are M chips. These would be custom made for servers and AI inferencing. Also note their "ARM based SoC" has a GPU with 800 GB/sec bandwidth in the M2 Ultra.
Re:Apple's AI Strategy in a Nutshell by ydnaclementine on Tuesday June 11, 2024 @07:51AM (#40645137)
Not that it's a real source, but TFA states:

>These data centers will also run completely on Apple’s M chips

Re:Apple's AI Strategy in a Nutshell by xcv123 on Tuesday June 11, 2024 @08:17AM (#40645337)
That guy is just some random blogger and I wouldn't take that to literally mean they use the same chips as a Macbook. Apple only says they use "Apple Silicon". Common sense to assume it is designed for servers and AI inferencing.