This is true, but your examples aren't directly trying to pretend they are the better alternatives for that. Apple is doing its best to paint itself as some golden company when reality dictates they are no better (if honestly worse in some categories).

But they don't bullshit about it as much and their offerings are much cheaper and it's easier to not have to pay as much (either with data or money).

There is just a general hypocrisy about Apple that is hilarious.