I'm willing to use Occam's Razor when it comes to xitter/reddit/tumblr nobodies spouting schizo shit, but media outlets have editors and senior editors, who dictate the agenda of the publication, approve/disapprove what gets published, and most importantly - report directly to the owners.

there is no 'conspiracy' because it is publicly known and easily verifiable that over 50% of mass media is owned by a handful of multinational corporations and oligarchs.

the tunes they all sing are so remarkably similar, it's impossible not to recognize the persistent patterns after you listen for a while.