>... I would still see that this kind of linguistic framing is insensitive and self-defeating if not wholly inappropriate and demeaning if you want to see any co-operation from educators

I think this was spot on, and I agree with you. I meant to ask: have you thought about a way to frame it, in which educators don't feel threatened but instead excited ? Given that, from my perspective, there's a great chance to enhance both the teaching and learning experience, as well as results