My bad, I understand now! I think it's at least as good as a Kindle. I understand why someone who is comparing to bleached paper or OLED/modern LCD screens would say it looks purple, but yeah, I have no complaints.

Edited to add: In the picture you can also see the white material at the bottom that is not part of the screen, I would say that is "true white". And the picture also has white pixels on the screen. That's the "dark purple" the review refers to in that case.