That is a very good summary. I'm stealing that line..

Reading "the rational optimist" I remember reading that when trading partners trust each other, trade is unlimited.

It is such a shame. It is a shame that phones are intrusive, smart tvs are intrusive, commercial home automation systems ... etc

Trust is an indispensable element of successful business strategy. But not all businesses are using this strategy till the end. I mean you can gain trust and sometimes use that trust to make people believe you in any cases.