Disagree with the latter part. You're also not going to have a large effect on those people, but that doesn't mean you should give up on what you believe just because other people can't even bother with it. I stick to my preferences of not using corporate stuff very much. If somebody wonders why and asks, I'll explain. Whether they then decide to do anything about the answer, I don't really care. If they do, then good for them.

What's the alternative anyway? Give up and suck Google's tit every day? It's "fine" if people who don't have the background to understand this issue do so. If you, having the background, do so, then you're a Google tit sucker.