This is a purely anecdotal response so I don't think anyone should draw big conclusions from my answer. In my experience, the farms and outlets that adhere to organic labeling tend to care more about the quality of the product. Obviously in theory, being organic is orthogonal to being tasty. But if you're going for "air-chilled, organic, free range chicken breast" you're probably just shopping for a tastier product than regular chicken breast. Do be careful about which organic labeling is on the product as there's subtle differences to different organic labels.