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A comment on Mac App Store vs Buying Direct. Parent comment

Re:Mac App Store vs Buying Direct by stevenwei on Saturday June 02, 2012 @05:24AM (#4057648)
Interesting. Are you willing to share a ballpark ratio of Mac App Store vs web storefront purchases?

I suspect the numbers for a typical app would look something like 5:1 or even higher.

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Re:Mac App Store vs Buying Direct by ryannielsen on Saturday June 02, 2012 @05:39AM (#4057662)
For us, it's more in the 4:1 range, but I suspect you still might be right that many apps see a MAS:private sales ratio of 5+:1.

Because we're able to offer bulk and/or educational purchase discounts through our own store, we see a fair number of licenses move through that vector. Other apps might not appeal to bulk and educational markets as much.

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