It's an issue of supply-chains and gap in the market. I can't buy a generally competitive Linux Mint (or anything similar) device in a shop anywhere in my country as far as I know. Whereas existing vocal demand are generally tinkerer types who often want the opposite of what we actually need. So I can see why it's a difficult market to bootstrap. Meanwhile, incumbent hardware vendors have competence and interest elsewhere and are probably getting decent incentives from Microsoft...

Valve's been bringing eberyone forward. I wish System76 et al to keep on their optimistic trajectory, for what that's worth. And Framework would be in a great position to spin out a dist or just offer a community install (fingers crossed Manjaro don't get them loljk).