I don't see the big deal. You can make the same argument about the Blackberry when it first came out, and the Palm devices before it, and so on. People are easier to persuade when you mimic the look they want and differentiate on features. Look at clothing even.

Yeah but Microsoft and others tried for YEARS to make tablets work, no dice. Apple succedded on their first attempt. That does say something.

Not suprising how Apple inspired everyone else.