I think you are throwing the baby out with the bath water, sure there are probably influencers pedaling keto product, just like corn, eggs, coffee, sugar, cereal, and meat have entire lobbying industries pedaling bad science and bad food stuffs.

But when you reply “yes, exactly” to the fact that the keto diet was developed in a clinical setting over 100 years ago to mimic the benefits of fasting and offer a n=1 anecdote about your lipid panel, that’s no better than anyone you are accusing of downplaying possible negative effects.