I'm still waiting for the revival of Google Wave. But I don't think we were simply naive: as we grew up we understood the social and political aspects of it all that weren't taught massively, unlike Google's niceness. We can't blame ourselves for not knowing stuff that was voluntarily kept away.
Looking back I feel so stupid lol. But I really thought these technology companies were doing something alien to how corporations behaved in the "dark ages". Gullible.