The prospect of an earplug that eases focusing audio got me interested... but no thanks, I won't go out to socialize with basically two mini trumpets coming out of my ears. It looks funny, reminiscing of classic b&w pictures with deaf people carrying ear trumpets everywhere with them during 18th century.

Yeah, I like the concept, not a fan of the implementation.

I was agreeing with you, but then I watched the video of Stephen Fry and I felt that they just looked like beats earbuds, which people have normalized wearing.

I responded to another comment but after reading this thread noticed my hearing aids have a custom directional hearing section I can modify.