One of the arguments for this proposal was the protection of trademarked names; however, the registration for protection would not be needed if this change was never implemented. It seems to cause more problems than it solves. I can see what Google might be trying. Perhaps they want to offer free domain names at .google or something similar.

Back to the trademark defense, there are already solutions to protect the trademarks. I obviously would not have gotten away with registering the .google TLD even if I had $185,000 to do it.