Secondly, his examples were from the Middle East, where kosher food is indeed ubiquitous even for non-Jewish consumers. Because almost no one really objects to it.
Whereas US consumers really do object to EVs.
I didn't bring Taleb into the thread, adolph did.
> his examples were from the Middle East
Not the one in the article adolph referenced:
"The Kosher population represents less than three tenth of a percent of the residents of the United States. Yet, it appears that almost all drinks are Kosher."
This implies that some sort of considered effort has been made to produce these drinks as kosher. This is just paying some money to get the private certification and the license to put it on the can. In the context of a drink, the drink ingredients is almost certainly already kosher, so the certification is just saying: "there was no cross-contamination in the making of this product". Which isn't a special consideration made for kosherness.
If I told you that you could increase your TAM by a million people, and open new wholesale marketing opportunities for a onetime payment of ~$1000, you take the deal.
Which is a great example of how Taleb's "examples" are BS. Really, when Taleb goes into a grocery store, is all of the food kosher? Or even a majority? Kosher has not "taken over". It's a niche product.