It's definitely an echo chamber. Most companies definitely do not want to become "unicorns" - most SME's around the world don't even know what a "unicorn" is, let alone be in an industry/sector where it's possible.

Does a mining company want to become a "unicorn"?

A fish and chip shop?

Even within tech there is an extremely large number of companies whose goals are to steadily increase profits and return them to shareholders. 37 Signals is the posterchild there.

Maybe if you're a VC funded startup then yeah.