You missed my point. It's utterly trivial to do with a GIMP/LR/RawTherapee/Whatever preset and a $300 used camera from 10 years ago, it's a weak selling point for a prosumer camera costing thousands. If the X100VI also had a button that instantly uploaded your shot to Instagram and added an LLM-generated 2deep4u caption, well now they have something. The X100VI sells because it's a good camera, and a good-looking camera. Fuji's default color rendering is the best in the industry. The film presets are a convenient way to recycle dying IP.